The one you already have needs to work. I look at how you actually work, take out whatever wastes the most time, and it grows from there. Marketing is still half the job: it comes after, not instead.
In Italian SMEs, AI came in through the back door. Someone in the office opened ChatGPT, uses it to reword emails, and that's where it stops. No process has changed. Nobody knows what the colleague at the next desk is doing. And the owner has the feeling of being behind, without knowing exactly on what.
Then there's the problem nobody talks about. In many companies I work with, things run because two or three people have known how to do them for twenty years. It isn't written down anywhere: it lives in their heads. When they retire, all of it walks out of the door with them. This is part of what AI is for: getting what they know out into somewhere it stays.
And no, I'm not promising you twenty times anything. I'll ask you a different question: what would even 10% less wasted work mean for your company? That's what we can reason about. And more to the point, that's what we can measure.
The rest comes after. Former PHP developer, digital marketer, consultant. I started writing code. I learned to write strategy. I realised the boundary between the two was less rigid than I thought.
I built my entire career on word of mouth. I never chased clients — they came because someone they trusted spoke well of me. That tells me something. I hope it tells you something too.
I'm a generalist by choice, not by lack of focus. Today the value isn't in knowing how to do one thing — AI does that. It's in working out which thing needs doing, in what order, and which one shouldn't be done at all. That's a director's job, and I've been at this long enough to claim it.
I work with SMEs and professionals. Different sectors, same approach: understand first, propose second. And be honest when something can't be done — or isn't worth doing.
In 2026, "I use artificial intelligence" sits in everybody's bio. It doesn't mean anything any more. The difference is between someone who opens a tool and someone who writes the tool they need.
I come from software development. When a job keeps repeating, instead of doing it by hand again I program it: an agent, an automation, a piece of software shaped around that one problem. It's the reason I can cover a department's workload without working three times the hours and without dropping the quality.
Three examples, all of them running right now. Not demos to show in a meeting: things that work every day, in my own job or inside a client's company.
The order isn't accidental. Doing marketing on top of processes that waste time just means wasting time faster. First we fix how you work inside, then we go and get customers outside.
The person who writes your roadmap is the same one who then runs it. That isn't normal — and it's the whole difference.
I manage expectations upfront, in writing. Always. Not as a formality — because a client who knows exactly what to expect is a client who works well with me.
On AI I don't promise revolutions and I don't promise three-figure savings. And I look at the weakest point, not the average: if one step of the process is still done by retyping things by hand, everything that comes before it counts for little. That's where we start.
And when I see that something isn't worth automating, I tell you. It happens more often than you'd think.
A professional's value is declared by clients, not by the professional.
Scorri ›“Marco gives me irreplaceable support in spotting new AI products and trends, and so in carrying out my role of facilitating these technologies at Achab. He has uncommon pragmatism: he can motivate people with surprising technological quick wins while building strategic plans worthy of his beautiful mind and experience. He is also kind, always on the ball, transparent. On top of all that, he will openly say when something is not worth doing. He is the person to talk to if you want AI use inside a company to be organic and safe.”
“Marco is an extremely professional person, with great technical and human skills. He always has the right advice ready, and he thinks about the client's needs — which he grasps instantly, but in depth. It is a pleasure to work with him.”
“Meeting professionals like Marco is rare nowadays: kindness, precision and professionalism are qualities that distinguish him and that I had the pleasure of experiencing. His commitment, attention to detail and determination were a signal of great seriousness and dedication. In a world where people often do the bare minimum, Marco truly makes a difference. Thank you again for your support!”
“Marco is a very serious professional. He took over a rather lacking situation and with great professionalism is producing excellent results I didn't have before. He is a very attentive and available person and, on top of working practically every day, he responds when I need him — even on holidays and at uncomfortable hours. He pays great attention to detail and is very thorough, which helps me enormously. I am very satisfied with him and his way of working.”
“From the very beginning we realised we had found not just an excellent professional, but a true trusted partner. […] What makes his collaboration truly valuable is the continuity of support: even after launch, Marco never left us alone. […] He is the kind of professional anyone would want by their side: knowledgeable, reliable, proactive. And honestly, we would not want to do without him.”
“I worked with Marco for several years and always appreciated his operational drive and commitment. He is a hands-on marketing professional who cares about getting things done and delivered. Any team that values execution and reliability will benefit from having him on board.”
“Google Analytics speaks clearly: +714% users on the site last month vs the previous year, +301% users from organic searches in Q2 vs end of 2017. After applying the Content Marketing strategies suggested by Marco, we ended up on page one of Google for the 10 most important industry keywords, surpassing all Italian competitors. All in just 6 months. I can only recommend his professionalism to anyone who wants to grow their business online.”
“Following a sudden 90% drop in site traffic caused by a Google algorithm update, I needed to overhaul my old website. Marco was not only up to the challenge — he exceeded it. He allowed me to improve the overall situation and readability of the site beyond what I could have imagined. He is truly a professional with a capital P, to be recommended to anyone.”
“With Marco we built a new, modern and elegant website that exceeded our expectations. He brought us great expertise and professionalism and supported us throughout the project, consistently dedicating attention, care for detail and a refined sensitivity in meeting our every need.”
“Marco is an exceptional digital marketing consultant. Thanks to his work, my professional website has become a reference point for my patients: modern, dynamic and easily findable on Google. He increased my online visibility, bringing me new patients, and gave me valuable advice for managing my social profiles, significantly improving my Google Business reputation. I highly recommend Marco to anyone who wants to transform their online business.”
“I was looking for someone sharp and capable to build my website and a dear friend introduced me to Marco. I immediately understood I was in front of the right person and I was not wrong. He is absolutely professional, present, tireless, always available and patient. He devoted himself heart and soul to my website and the result is truly satisfying. For those like me who are not tech-savvy with programs and social media, Marco is a patient and precious guide.”
“What can I say — I was a client of Marco's many years ago, to my great satisfaction, and every so often our paths have crossed again. We have had the chance to look at each other's progress with great admiration. Marco has genuinely come a long way and, despite everything, he has always been available whenever I needed him, even just for a reassurance or a doubt. His skills are beyond question and always applied with that extra touch of kindness that lets you remember it all with real pleasure. And I am quite certain this will last as the years go by: that is simply how he is.”
“Marco completed the planned work within the agreed timeframe, with a high quality of output and the utmost professionalism throughout the process. He clarified every doubt quickly, explaining things in a simple and concise manner. The final result met and exceeded expectations.”
These are marketing and development projects: it's what I did for twenty years. The first cases on AI inside processes are being documented right now — if you want, I'll walk you through them on a call, no slides.
Scorri ›And I'm not about to start: there's already more than enough AI-written content out there. When I do publish, it's because I tried something on real work and it's worth telling. But that's where you'll find me — and the fastest place to message me directly.
The answers I would give you on the phone, written down. If your question isn't here, put it in your message: that's the one I'll answer first.
It depends on what you need, and that isn't a dodge: a process diagnosis, an ongoing arrangement and half a day of training are three different things. I work in three formats — a single piece of work with one clear objective, a project with a beginning and an end, or an ongoing monthly arrangement. What I can guarantee is that the quote arrives before we start, in writing, stating what I do and what I don't. If you already have a budget in mind, put it in your message: I'll tell you straight away whether it makes sense to keep talking.
Yes, and it's half the work, not an afterthought. Strategy, website, content, SEO. What changed is the order: doing marketing on top of processes that waste time just means wasting time faster. So I usually start on the inside, then go outwards.
In the companies I've worked with it hasn't happened, and it isn't why they call me. The calculation a business owner cares about isn't "I remove a person", it's "the people I already have stop wasting time". If you take two hours a week of retyping away from your admin person, those two hours go somewhere else. It's also the practical reason this works: as long as people are afraid, the tool stays in the drawer and the project never starts.
With one single thing, the most boring one you have. Not the most strategic: the easiest to win. Someone in the company needs to see something actually work before believing the rest — and I need it too, to understand how you really work rather than how it was described to me.
It's where almost everyone starts, and it isn't wrong. But a subscription is access, not a process. If everyone uses it their own way and nothing it produces feeds back into anyone else's work, the company isn't using AI: it's paying for twelve licences.
A consultancy writes your roadmap and then sends someone else to run it, assuming you have anyone. I write it and then I run it. The flip side is that I'm one person: I don't take on projects that need a development team. For an Italian SME, that's usually exactly the right size.
I work with a select few clients. Not out of snobbery — but because my way of working requires headspace and attention. And I can't give enough if I'm everywhere.
Write to me. Tell me who you are, what you do, where you want to go. I reply personally, no filters.
One honest thing before you write: if you're looking for someone to sell you "digital transformation", or to promise a thirty per cent cost cut within the year, I'm not the right person. If you're looking for someone who'll come and look at how you actually work and start taking things away one at a time — let's talk.
Half an hour, free, no presentation and no slides. You tell me how you work and I'll tell you where I think AI stalled at your company — or why it never started. If I'm not the right person I'll say so there and then, and you won't hear from me again: it has happened before, and it's the reason I keep the clients I have.
Book 30 minutes →Your message landed in my inbox, not in a ticketing system. I'll reply within 48 hours, personally, after taking a look at what you do.
If something else comes to mind in the meantime, just reply to the confirmation email you've been sent.